Scott Keogh of Audi explains to Aarti Shah why he believes it's a good idea to increase marketing spend during a recession.
Has the upheaval with US carmakers impacted Audi's marketing?
Keogh: The direct US automakers are a very different target group and segment from which we compete in. What is important is what has happened to the overall industry, economy, and those types of issues.
The biggest thing for Audi is we went into this economic storm and crisis with ...