Russell Weiner of Domino's Pizza talks to Aarti Shah about its controversial new ad campaign and maintaining consumer trust.
In the ad campaign that launched this past January, Domino's new CEO admits its pizza needed improvement. What drove this tactic?
Weiner: We want to tell a very compelling story - the truth. If you search "new and improved" on Google, you get something like 160 million hits. So if you launch a new and improved pizza, you need to make sure this ...