Rob Weisberg of Zipcar talks to Bernadette Casey about customer priorities and keeping the marketing message relevant.
Zipcar is well known for its innovative marketing ideas, from Zipcar improving your sex life (2004) to the low-car diet program in its third year. What are the key messages that you must communicate to your consumers and how have the priorities of your consumer changed over the years?
Innovation is a part of Zipcar's DNA. We focus on delivering the future now ...