Sun Life Financial CMO Priscilla Brown talks to Lindsay Stein about the company's PR strategies and Rising Star Award program.

As the company's first CMO, what are your goals?
Prior to three years ago, we didn't even have a marketing staff in place that was doing central advertising or marketing. Our goal is to get above 20% in consumer awareness this year, which is doable over the next 12 months. We really want to bring actionable insights to all ...