Virgin America's Porter Gale speaks to Alexandra Bruell about the airline's marketing mix and controversy surrounding its CW reality show Fly Girls
Many airlines have had to account for raising fuel prices and other economic hardships with extra fees. How have you responded to this from a marketing standpoint?
Virgin America is positioned to compete when fuel prices go up and down because we're a value-oriented airline. A couple of things have been really successful for us. One of ...