Enterprise Holdings' Patrick Farrell speaks with Aarti Shah about its new corporate branding and the online challenges for the travel industry.
PRWeek: Enterprise recently launched a new corporate identity, Enterprise Holdings, as the parent company for Alamo, Enterprise, and National car rentals. As part of this, Enterprise Holdings plans to preserve the independence of the three brands while also having a unified voice for Enterprise Holding. How are you doing this from a PR and marketing perspective?
Farrell: The ...