General Mills' Mark Addicks talks to Aarti Shah about making word of mouth happen and the new FTC guidelines.
How is General Mills' marketing function adapting to the new FTC guidelines for bloggers?
Addicks: This is a pretty big deal, but I think the guidelines play to a strength that we have. We have a network of bloggers that we have been connected to for quite some time. It's a large network and we have followed these rules with them ...