Alexandra Bruell speaks to Katrina McGhee about Susan G. Komen for the Cure's multicultural marketing push and challenges in communicating with both women and state legislatures.
When we spoke in January about the organization bringing on new AOR Morris + King, you mentioned that the investment in various marketing disciplines has shifted as a result of the economy. Can you elaborate on how you had to reallocate marketing resources as a result of economic hardship?
The economic challenges ...