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CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

Aarti Shah

March 01, 2010

PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

PRWeek: What message is PepsiCo trying to send by bypassing Super Bowl ads in favor of the Refresh Project?

Jill Beraud: This was really inspired by our vision for PepsiCo. [Our CEO] Indra Nooyi has established this “performance with purpose” culture that says as a corporation you can do well and do good at the same time. We all know that ...

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CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

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