Jill Balis, SVP of marketing at WhaleShark Media, talks to Lindsay Stein about the online coupon company's marketing tactics and social media efforts.

What are you doing in the social media space for the company and its brand?
Since I joined in August, we've grown our Facebook base from about 100,000 to 1.3 million, and we did that in a few different ways. We leveraged paid media to drive our fan base and we also had better placements ...