Progressive Insurance CMO Jeff Charney speaks to Lindsay Stein about creative marketing efforts, popular icon Flo, and what's to come in 2012.

How do you break consumers of any negative feelings they may hold toward insurance companies?
You interact with a brand like you interact with people. Those who are authentic, open, and have nothing to hide are the people you want to be around.

Progressive is not your father's insurance company. We're a very ...