Jacqueline Parkes, Major League Baseball CMO, talks to Lindsay Stein about how social media has been a game changer for fans.
What was new this year for MLB?
The best part of about working for Major League Baseball is that it's a live product and every day, every hour the product is changing.
We launched a very aggressive All-Star Game campaign with our partner Fox and called it The Pledge, where the players for the American or National League ...