State Street EVP and CMO Hannah Grove talks to Lindsay Stein about the challenges of leveraging social in the financial services sector.
What makes State Street's approach to marketing unique?
Our marketing strategy is absolutely built around our clients.
We are very much in the institutional or b-to-b world, so from the marketing perspective that means we have a finite list of clients that we are looking to engage with.
Our marketing strategy is built around illustrating how we solve ...