Western Union's Gail Galuppo speaks with Aarti Shah about the collaboration between PR and marketing at the company.
PRWeek: PR does not report into marketing at Western Union, but you work closely with that division. What do you consider to be the main difference between the two divisions?
Gail Galuppo: We see marketing and PR as very integrated. I really don't see a big separation. We do have both disciplines reporting into two areas, so I'm responsible for branding and ...