CMO Q&A: Dan Scott, Scott Kay (Extended)
Dan Scott, CMO of jewelry designing company Scott Kay, shares his feelings about “public relations” with Lindsay Stein.
Explain why Scott Kay doesn't use the term “public relations.”
We don't call it “public relations” any longer. We call it social relations. The key reason we've changed the name is that “public relations” is really about telegraphing messages and getting people to talk. In today's society, whether it's a digital forum, a live one-on-one conversation, or something that is ...