Xerox's Christa Carone speaks with Nicole Zerillo about the value of PR and how she measures individual success
PRWeek: What do you see as the role of PR in the marketing mix?
Christa Carone: As a CMO, I think it has to be one, if not the most, valuable aspect of the entire integrated marketing strategy... I'm somewhat biased when it comes to PR because that's actually the function I've been involved with in most of my time in the communications field: ...