Evenflo interim CEO Chris Craig talks to Lindsay Stein about recent campaigns and how the company connects with consumers.

Discuss a campaign that Evenflo is currently working on.
We're in the midst of a big initiative called the Savvy Parents platform. When you have kids, there are parents who seem to have it all together and you look to them as your guide. The truth of the matter is that your first kid is the most amazing and difficult ...