What are your responsibilities as CMO?
I work in the US Army Accessions Command. Its goal is to market, recruit, and actually bring in young men and women as officers and enlisted personnel.
What is your greatest current challenge in terms of recruitment during war?
One core challenge that never goes away is making sure we recruit people who live the Army values. Only three in ten 17- to 24-year-olds who are interested in military service specifically ...