CMO Q&A: Beth Comstock, General Electric
The company recently acquired Clarient. What kind of marketing are you doing around this acquisition and how is it affecting GE's corporate positioning?
It continues to affect the image of GE as this forward-thinking health technology company. It's very much in the sweet spot of our medical diagnostics business, so the ability to talk about more tailored, customized, and personalized healthcare definitely comes into play. We're trying to position the company and work with our customers on it ...