AXA Equitable Life Insurance CMO Barbara Goodstein talks to Aarti Shah about communicating in a tough financial environment.
PRWeek: The insurance industry has faced much media scrutiny over the last year. How has this been handled from a communications and marketing standpoint?
Goodstein: We've tried to be incredibly visible and vocal around all of the volatility in the market. We've reached out to our customers in multiple ways and also had a really robust dynamic up front on our Web ...