Nicole Zerillo speaks with Bank of America's (BoA) Anne Finucane about the importance of PR in telling a complicated story
At BoA, what is PR's role in the marketing mix?
Anne Finucane: We have a centralized marketing and communications, or marketing and corporate affairs, group. There's no one method or silver bullet in terms of communicating with our various constituencies. The best way to do it is to integrate what we're doing in communications, media relations, and [employee relations], with ...