You're trying to expand your consumer base with new cognac product Hennessy Black. Why now? AG: Over the past 10 years or so, we've seen a strong growth of high-end premium white spirit brands. We think there's a major opportunity for us to attack that space and really extend the brand into these incremental consumption occasions.
What's the target audience? AG: A younger, 21- to 29-year-old multicultural consumer who is now drinking more of these premium white spirit brands when ...