SAN FRANCISCO: Club Med has selected Shift Communications as its AOR, specifically to help boost its social media strategy.
The review was part of Club Med's new strategy to have a stronger presence online and with social networks, said Kate Moeller, PR director for Club Med.
“Our PR strategy has been evolving,” Moeller told PRWeek. “We thought change could refresh our perspective. And we've become much more in tune with our online communities.”
The resort company now has its own social media site, which falls under the ...