Alan Miller PR (AMPR) has worked with Feld Entertainment, the producer of Ringling Brothers and Barnum & Bailey Circus, for 15 years.
But when the circus came to New York last spring, a crisis struck: Bello Nock, Ringling's star clown, inadvertently left his one-of-a-kind mini-bike on a curb, and it promptly vanished. With Bello heartbroken and the circus buzzing with activity, AMPR geared up for an instantaneous publicity push to help recover the missing bike.
Strategy
"Bello is such a well known ...