In a March 19 column, "Relationships can hinge on how 'partnership' is defined," (sub req'd) PRWeek's Julia Hood analyzed the delicate balance and nature of agency-client relationships and explored the client's perception of a true partnership.
She was correct in saying, "Clients who use that designation [true partner] are looking far beyond specific services and strategies, to the values and culture of the firm."
There's no question that business-building creative and strategic counsel are critical in establishing a solid foundation ...