NEW YORK: The average client turnover among US PR agencies is 22% in 2008, one percentage point lower than 2007, according to the 2008 Survey of Client Turnover, the first-ever survey of its kind from StevensGouldPincus (SGP).
Technology took the biggest hit with a 30.4% turnover rate. By region, the Southwestern states (33.1%) and Northern California (31.6%) experienced the most turnover.
Respondents largely attributed client turnover to the economic downturn (31.5%) and management changes at clients' businesses (28.3%).
“The demand has always been ...