Client service is something that small agencies are often known for doing well. With the economy pushing more companies to tighten their budgets, small firms are finding that quality client service is keeping business strong.
Despite the economic situation, boutique agencies have flourished because they can provide seasoned, senior counsel and one-on-one service to not only their most important clients, but their entire client roster, says Jennifer Abelson, president of Abelson Group, a nine-employee technology and telecommunications agency in New York.
“We're ...