Wilson Cleveland works for CJP Communications, a firm known for clients such as Edward Jones and GE Financial Corporate Services, but he has found a way to parlay his entertainment PR background into his work there.

“I was told from day one [at CJP] that whatever interests you, as long as it adds value to the company and for clients, you can do,” says Cleveland, VP of the digital practice. He adds that CJP's client list also includes a ...