CLEVELAND, OH: Cleveland Clinic has hired a PR AOR for the first time in its 90-year history, with Ketchum picking up the account after a competitive RFP search that began in February.

While this is the first time an agency has worked with the nonprofit organization's clinical, hospital, research, and academic locations across the board, local PR firm RBB handled Florida projects in the past, while Kirvin Doakhas assisted its Nevada facility.

“We realized that, although Cleveland Clinic has a great reputation, not a lot of people know ...