CHARLOTTE, NC: Clear!Blue, LLC, a Detroit-based marketing and advertising firm, was ordered by federal court in North Carolina to rebrand following North Carolina-based marcomms agency, Clear Blue, Inc's successful copyright infringement case.
As a company specializing in brand differentiation, Clear Blue, Inc said it filed suit to put an end to the confusion with the Detroit-based agency, and won $2 million in lost royalties and a court-mandated rebranding for Clear!Blue, LLC.
The Detroit agency's president, Mike Rosenau, said it was “disappointed with ...