SAN FRANCISCO: The Cleantech Group hired Sterling Communications to spearhead its global PR effort, following a competitive bid.
The company enlisted Silicon Valley-based Sterling to use the agency's global network to coordinate efforts – including media and analyst relations, event promotion, and social networking – in North America, Europe, and Asia.
“We haven't really talked about our worldwide footprint,” said Dallas Kachan, MD at Cleantech Group.
Marianne O'Connor, president and CEO of Sterling, said that the agency will focus on ...