As the baby boomer generation ages, companies are increasingly interested in new ways to tap into the demographic.
Sarasota, FL-based Clarke Advertising & Public Relations has long been interested in that demographic, which it calls the "Young at Heart" (YAH), both because of the high concentration of YAH in Sarasota and its clients' intense interest in reaching them. The firm set out to establish itself as a YAH expert.
Strategy
To demonstrate its expertise with the demographic, the agency decided to celebrate "Baby ...