NEW YORK: CJP Communications rebranded as Prosek Partners on Friday.

The firm decided to rebrand because it needed a unique name to use around the world, said managing partner Jen Prosek. CJP opened its first international office in London last year.

“The name has a clear connection to me, but it's also a reflection on the current equity partners in the business and our partnership with employees and clients,” Prosek said. “It's also an excellent solution because it's a name ...