NEW YORK: Formula PR has been selected as the North American AOR for Korean cuisine distributor CJ Foods, with a primary focus on increasing awareness and exposure of the region's eats.
"In addition to driving traditional PR and social media for CJ Foods, Formula will assist in our larger mission to get more Americans to learn about, taste, and appreciate the unique flavors of Korean cuisine," said Elliot Hamyung Chung, senior brand manager for CJ Foods.
The agency was hired based on ...