SAN FRANCISCO: Citrix Systems has hired Weber Shandwick as its US AOR for its online services division after a competitive review process.
Atomic PR, the incumbent agency, did not pitch the account.
The scope of work includes social media management, PR counsel, marketing support, and promotion of Citrix technologies, such as its GoTo cloud-based services.
Weber will specifically handle Citrix's online services division. Edelman manages PR for parent company Citrix Systems, said Tony Hynes, GM of Weber's San Francisco office.
Erin ...