PALO ALTO, CA: Citigate Cunningham is spinning off its positioning and thought leadership practice into its own firm.
Andy Cunningham will serve as CEO of both the new firm - Citigate Cunningham CXO - and her PR agency. But while she oversees the day-to-day operations of CXO, Citigate Cunningham president Paul Bergevin will continue to manage the PR firm.
"(CXO) will be a very small group, no more than 10 people," said Cunningham.
"It's an evolution of the positioning group within my company. ...