NEW YORK: Citi has launched two campaigns to raise awareness of member benefits for credit and debit card customers.
The bank is working on the initiatives with Fleishman-Hillard, its consumer AOR since this spring.
The “Private Pass” campaign, which will run through the fall, will showcase Citi's entertainment access program, which offers event pre-sale tickets, preferred seating, and VIP experiences to credit and debit card customers. The campaign will incorporate content produced for social media platforms, including webisodes featuring Alicia ...