CHICAGO: Cision launched “Seek or Shout,” an online community that helps content creators collaborate, on Thursday.
Seek or Shout allows users to find interview sources, story ideas, and products for review, as well as to share content, campaigns, and ideas with others. It was designed for use by journalists, bloggers, and PR and marketing professionals.
“While the rules for creating PR content versus news content are still very different, increasingly we are seeing the same people doing both,” said Jay Krall, ...