SAN JOSE, CA: After spending six months on a highly competitive RFP that many PR firms viewed as 2003's ultimate technology account, Cisco Systems has selected Interpublic Group's Weber Shandwick (WS) as its agency of record in the US. Hill & Knowlton was the other agency in the final round of selection, according to sources familiar with the review.
That AOR status covers corporate communications, business units, and News@Cisco, the company's extensive news site. While the size of the account is ...