BLOOMFIELD, CT: Cigna, a worldwide health insurer, has hired Fleishman-Hillard as its global AOR, following a highly competitive review that began in February.
Cigna issued the RFP in February to eight undisclosed agencies, seeking a PR firm to provide integrated communications services focused on "value-added" customer engagement, employee engagement, and corporate social responsibility. A week later, five more agencies were invited to pitch for the business.
"We were very impressed with Fleishman-Hillard's corporate social responsibility, social media knowledge, and skill set," said Mariann ...