BLOOMFIELD, CT: Cigna, a worldwide health insurer, is rolling out an integrated media campaign based on its new global business strategy, targeted at individual consumers with a customization twist.
A range of communications activities to build awareness of the company's new global business strategy launch today, said CCO Maggie FitzPatrick, including executive positioning, social media, and advertising via earned media, as well as an expansion of the company's CSR programming.
"Our business strategy is geared towards our mantra of going global, and going individual," she ...