Who is your client, and what are his media goals?
Chris McMurry: Allan Brandt, the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School, as well as an author of several books, wanted to raise national awareness for his book, The Cigarette Century, which had been released early in the year.
What made The Daily Show with Jon Stewart such a good hit?
McMurry: We did some research and knew that The Daily Show is very interested ...