NEW YORK: Churchill Downs hired Cramer-Krasselt as AOR for the Kentucky Derby event and overall branding efforts that will be led by PR.
The initial budget is “three-quarters PR and the brand assessment research is being PR-led,” according to Deborah Radman, SVP of Cramer-Krasselt's PR operation. The agency also offers advertising and other marketing services. “This was really neat to have PR be such a factor in the strategic decision that was made here,” she added.
The account is "a rather significant ...