AUBURN HILLS, MI: Chrysler Group has selected Ignite Social Media to lead its digital outreach efforts as of September 1, following an RFP process.

Ignite, whose clients include Microsoft, Samsung, and Nike will work with the automaker's marketing teams to develop and launch social media initiatives on various platforms.

“We're going to handle social media/marketing for RAM, Dodge, Chrysler, Jeep, and Fiat,” said Jim Tobin, president of Ignite. “We try to help brands connect with customers and prospects and really drive their marketing through ...