Senior marcomms director, Unilever
Unilever's marketers have been given permission to fail by their bosses – or, at least, a mandate to take risks and not over-rely on quantitative research that strangles the life out of a creative idea before it has had chance to bloom. It's a mandate Christine Cea's bosses expect to define the consumer packaged goods giant's approach to creativity and ROI over the next decade.
Cea, who was promoted to senior director of marketing communications this year ...