Work efficiency
How much emphasis should be placed on editorial, speaking, and award outreach versus other proactive PR activities?
"In PR, the road to results is paved by laying down major groundwork, which requires lots of research and market insight," explains Brent Papson, national account director at PRSourceCode. "But if you focus too heavily on back-end research, valuable time for activities like proactive pitching or developing speaking [opportunities] may be lost. In turn, results may suffer."
It is important to first ...