What's the best venue to hold your PR event?
First, think about your audience, says Eventage's Matt Glass. Is it the media? Consumers? Both? "For media, you certainly want to be in a central location, unless your event is so unique and newsworthy that you can draw them from afar," he says.
For consumers, make sure you hit the right audience at the right time, he adds. Moms and kids probably won't be in the financial district and CEOs probably won't ...