NORWICH, NY: Yogurt brand Chobani has launched an interactive campaign targeting families to promote its yogurt line for children, Chobani Champions.
The effort, which includes events, social media channels, and apps, was created with the idea that “all kids are champions,” said Nicki Briggs, director of communications at Chobani.
“Champions are caring, courageous, imaginative, and active,” she said, “and those are the four pillars of the campaign. So everything we developed has been around the notion of helping kids really ...