NORWICH, NY: Greek yogurt brand Chobani has selected Weber Shandwick as its AOR for PR, following a competitive review. FleishmanHillard was the incumbent.
Nicki Briggs, CCO of Chobani, confirmed in an emailed statement that the company decided to bring on Weber as its PR AOR.
The finalists in the PR review were Fleishman, MSLGroup, and Weber Shandwick.
Additional information on the relationship was not disclosed.
Weber is tasked with continuing "to fan the flames of the passionate while giving new users new reasons to ...