Company: Chipotle Mexican Grill
Team size: Seven
What's new: Chipotle seeks to shed the company's and sector's reputation with purpose-driven messaging
In addition to the breakneck growth of Denver-based Mexican restaurant chain Chipotle over the last several years, the communications team says its biggest daily challenge is changing the perception of what people think of when they hear "fast food."
"The more purposeful we are in changing how people think of and eat our food, ...